one does not simply run a meme criticism substack is a collection of thoughts and feelings about Internet memes by me (erin taylor). I run the meme page (and have made all the memes featured there) @atmfiend on Instagram. I grew up online and therefore grew up with memes as a regular form of communication between my friends and as a tool to greater understand the ideological complexities of the world around me. Memes are able to express unique moments of multiple layers to various audiences all in a single image or concept, I’m fascinated by their impact on our culture, on myself, and on the world at large. I also believe memes can be a form of contemporary art and of psychological soothing, as much as they can recklessly be used as political campaign tools or as sneaky “user-generated content” advertising.

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